Parallel to cultivating the vineyard, we delved into the creative process of labeling our first wine trio. With the challenge of innovating within the traditional limits of wine presentation, we opted for a groundbreaking approach for the “temporary” labels of our first cuvées (red, rosado, white). Our vision was to combine tradition with a modern twist, resulting in the design of transparent labels with reflective elements. In a bold move away from conventional branding, we omitted a cap to let the quality of the wine speak for itself. In addition, the labels themselves included a nod to the burgeoning crypto industry, with each type symbolizing a different digital currency: BTC (Bitcoin) for Rosado, ETH (Ethereum) for white wine, and DOT (Polkadot) for red wine. This innovative approach not only set us apart as the first vineyard to pay homage to these digital currencies, but also positioned us as pioneers at the interface of viticulture and digital innovation.

This blending of the ancient art of winemaking with the frontier of digital currency reflects our ethos of embracing the new as we honor the traditions that have shaped the world of wine. As we move forward, our vineyard remains a place of growth and experimentation, a testimony to the journey of discovery that lies at the heart of every bottle we produce. Our commitment to innovation, both in the vineyard and in our brand building, promises a future in which every vintage tells a story of creativity, sustainability and future thinking.